Streamlytics Clture Platform Powers Shift Towards Data-Driven Marketing

• Streamlytics’ Clture platform enables private individuals to monetize their data by selling access to it to interested counterparties
• Streamlytics provides customers with access to invaluable customer insights, assisting companies refine service and product offerings and cater to rapidly changing customer trends
• In addition to its core offering, Streamlytics has distinguished itself for its focus on demographic subsets, including its position as the largest first-party data provider for African Americans

In late 2014, UK cell provider Three introduced their award-winning ‘Holiday Spam’ campaign, promoting the mobile company’s roaming data offering which enabled customers to use their phones abroad at no extra cost (https://ibn.fm/VZaFT). The ad campaign featured people ‘spamming’ their friends with their holiday snaps, a concept which resulted from the company’s costly and painstaking investigation and insights into people’s behavior while on vacation – a form of research and data mining which Streamlytics’ proprietary Clture platform suited to be an efficient and accessible service offering.

The rise of data-driven marketing and the need to personalize and launch targeted ad and product campaigns has become increasingly critical in terms of both, improving a service offering’s quality and driving stakeholder engagement. Streamlytics’ business model has been conceptualized as a means of enabling customers and private individuals to monetize their data, by bundling their anonymized information to…

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NOTE TO INVESTORS: The latest news and updates relating to Streamlytics are available in the company’s newsroom at https://ibn.fm/Stream

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