Mike Marko Announces Post on How to Advertise on LinkedIn

May 30, 2019 - /PressAdvantage/ - Mike Marko of IM Consultant Services in Cincinnati, Ohio has just announced the release of a new post on his website about how to advertise on LinkedIn. According to Marko, many business owners spend significant amounts of time and money on testing various ad strategies on the platform, all to no avail. His hope is that his article can spare them that trouble by pinpointing the things they need to do to craft a successful ad campaign on LinkedIn.

“Even the best advertisers will still come up with duds sometimes, of course,” Marko admits. “However, they do so far less often than those who’re still trying out strategies in an effort to find what works best. When I was writing this article, I was thinking about how to help those with less experience. Many of them don’t actually need to go through so much trial and error just to discover what works best in a LinkedIn ad campaign. With insights like the ones I give in the article, they can get started on making effective ones right away.”

Marko cautions his readers too that part of the challenge in LinkedIn paid advertising is that there are so many other brands advertising on the platform. He reminds them that they need to stand out from amidst the rest if they want a chance at being given their target audience’s attention.

To begin his guide on how to advertise on LinkedIn, Marko tells readers that they need to determine their advertising plan. That means figuring out what they can afford to allocate to their ad budget, what they intend to achieve for their business with the ad, and how their ad can reach those goals. He also advises his readers to visit LinkedIn’s Campaign Manager at this point. This is the native utility on the platform where users may create as well as monitor their ad campaigns. Marko advises his readers to make use of it because it offers myriad features that are important for advertisers. Besides giving users the ability to manage their accounts, it also lets them study demographics and target their audience, as well as keep an eye on each ad campaign’s performance.

Marko also makes a point of reminding readers that LinkedIn is more professionally-geared than other social media networks. As a result, he asserts, the platform’s features have also been developed with professional and business users in mind. He believes this may account for the differences between some of LinkedIn’s ad formats and the usual ad formats found on other social media sites. Marko even states some of those ad formats in his article.

He explains that there are Sponsored Posts, wherein the ad appears within the newsfeed of the advertiser’s target audience. There are also Text Ads, which are short pure-text advertisements that may appear at the side, top, or bottom corner of the target audience’s newsfeed. Finally, he mentions the Sponsored InMail, which is unique to LinkedIn. A Sponsored InMail is a type of email that appears in a LinkedIn user’s Inbox, but which appears as a regular email, thus offering high deliverability. Because of their unique character, these are charged based on the number of InMails sent.

Marko notes that selecting from among these and the other ad formats on LinkedIn is best done after drawing up an advertising plan. That way, business owners can make their choice based on what format is most likely to serve their advertising goals.

To create an ad on LinkedIn, Marko says that users simply need to create a company page, and then go to the Campaign Manager to select an ad format. Following that, they should choose the ideal content for their ad. This is partly determined by the ad format, of course, but generally speaking, business owners may select text, images, or even video content for their ad. Marko advises his readers that text ads are the ones easiest to control cost-wise, especially for beginners, although video ads tend to be the best if the goal is to increase followers on the platform. He also notes that some content types may be combined for added efficacy, such as images and text.

Marko then tells his readers to select a call-to-action, otherwise known as a CTA. This is the action the advertisement should urge viewers to take after they have seen it. Marko gives several examples of CTA buttons that may be added to LinkedIn ads in his article, including “Sign Up” and “Apply Now”.

Furthermore, Marko advises his readers to take extra care in selecting the audience to whom they want the ad to be shown. Marko asserts that ad targeting can often make or break an ad campaign, so business owners should make the most of the demographic targeting options that LinkedIn offers.

Finally, Marko urges business owners to pay attention when choosing their method of payment for their ad campaigns. He reminds them that there are several options on LinkedIn, including cost per click, cost per mille, and cost per send (for Sponsored InMails).

Marko writes about other topics related to LinkedIn marketing and digital marketing in general in his website’s official blog. He and his team at IMCS offer a wide range of services to business owners seeking marketing and SEO assistance. Those interested can contact him using the details provided on his website, and can also read more of his guides on his blog.

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For more information about IM Consultant Services, contact the company here:

IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262

ReleaseID: 60028478

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